My Name is Samantha Dowdle
I didn’t just start a beauty business, I designed one.
I built it from the ground up as a single mother of two, without a blueprint, just passion, perseverance, and a deep belief that there had to be something more. I made the mistakes. I burned out. I undercharged. I tried to do it all alone. But through every challenge, I kept learning. I discovered what truly works, and just as importantly, what doesn’t.
Today, I am a Master Esthetician, and I run a thriving spa and beauty brand that not only supports my family, but uplifts my clients and inspires my community. I’ve turned structure into freedom, strategy into results, and services into experiences that touch people’s lives.
Now, it’s my mission to help you do the same. You don’t have to figure it all out the hard way. You just need the right support, and a design that fits the vision in your heart.

Our Beauty Industry Mission
At Boss Up and Glow™ our mission is to empower beauty professionals to become bold brand leaders by teaching them how to design every detail of their business, from the visual identity, to the emotional experience they create for their clients.
We don’t just build beauty businesses, we design spaces, systems, and strategies that spark connection, elevate confidence, and turn services into unforgettable experiences.
We don’t chase trends. We craft experiences. We don’t just fill chairs. We design every touchpoint with purpose.
This isn’t just strategy. It’s soul.
I'm the Beauty Business Designer, and I'm here to help you boss up, glow up, and create something unforgettable.

